Time to get Naked…Naked Juice
I usually only talk about my favorite item on Monday, but I’m so excited about Naked juice and their plans to be more sustainable that I just had to share.
Naked Juice just upped the ante on scrutinizing their carbon footprint. They are taking some very BIG steps to improve the sustainability of their production facility, their juice bottles and “Good stuff Just Got Better” inside the bottles.
This is what the folks at Naked Juice are doing:
Relocating to a brand new LEED certified production facility. This is a really big step. By moving to a LEED certified production facility, they will have to meet very stringent criteria for water and energy efficiency, use of recycled building materials and waste reduction.
Naked Juice announced that they will be the first national beverage company to use 100% post consumer recycled plastic, or RPet. Folks, this is a HUGE step. Once they have completely switched over to using 100% post recycled plastic, they will be able to reduce virgin plastic use by about 8 million pounds. That keeps a lot of plastic out of our landfills.
Still not convinced that Naked Juice is right for you?
“The Good Stuff Just Got Better” and they have partnered with Rainforest Alliance to certify the tons of bananas used in their juice. This means that over 20 million more tons of sustainably grown, fair trade bananas will be produced every year.
Good job Naked Juice. Mama is proud of you.
It is hot outside. Let’s all get a little Naked.
-Mama
**Mama’s Monday Favorite is the sole opinion of Mama. No monetary compensation was received for the feature. If you have a product that Mama might absolutely love, send Mama one of your products. If she likes it, she might list it as a Mama’s Monday Favorite.
In terms of reducing our impact, I recently saw some pieces on some news show like CNN and The Journal with Joan lunden on PBS that were talking about the importance of industry stepping it up in the area of recycling. Many haven’t caught up yet, but it is exciting to see some who have like Naked. We still have much to improve but there is hope in the direction many are taking.